Vitamin World sells many of its own supplements under the "Vitamin World", "Herbal Authority", and "Precision Engineered" brands. General vitamins and minerals are sold under the "Vitamin World's" brand. Herbs, teas, and natural beauty products are sold under the "Herbal Authority" brand, and sports nutrition products are sold under the "Precision Engineered" brand. Vitamin World sells products from third party vendors, the majority of which are sports nutrition products from big companies.